Mentalist As Business Strategy Expert

What Gives You The Edge? Live performance. Every show I do is an opportunity to get real-time feedback from real-live people on what works, what doesn’t work, and what I should work on. Shows are composed of hundreds of experiments. I play with language, timing, positioning, tone of voice, physicality, scripting, lighting, information order, and […]

5 Mental Locks (& How to Pick Them)

Standard Social Narratives Disney cartoons. Romantic comedies. Books. Family upbringing. They’re all selling you a story about how things should be; I call it the standard social narrative. It’s a collection of assumptions about how you should be, how others should treat you, and so on. It’s baked so deeply into our culture that it’s […]