Mentalist As Business Strategy Expert

What Gives You The Edge? Live performance. Every show I do is an opportunity to get real-time feedback from real-live people on what works, what doesn’t work, and what I should work on. Shows are composed of hundreds of experiments. I play with language, timing, positioning, tone of voice, physicality, scripting, lighting, information order, and […]

Objections, Your Honor

Whenever I talk with anyone in sales, this question invariably pops up: “How would you suggest I deal with objections?” Short answer: Don’t do anything objectionable. Long Answer: Take a seat. Objections can take many forms. Maybe it’s about budget. Timing. Needing to talk with a partner before making big decisions. Whatever they’re telling you, […]

Fire Triangle of Online Sales

[vc_row][vc_column][vc_column_text]I love fire more than you do. When I was 14 I almost got arrested for juggling fire. Well, not for juggling, per se, but for drawing a crowd big enough to block the sidewalk & forcing folks into the street who wanted to get by. Fire & street performing taught me a lot of […]