The Right Way to do Wrong

A question I get asked a lot on podcasts & interviews isn’t really a question, it’s more of a statement.

“I bet you can manipulate people, huh?”

Well, yeah. That’s what I get paid to do, and it’s why I started [     ] Like A Mind Reader in the first place; teach others the tricks of influence & psychological direction.

Historical Precedence

In 1906 Harry Houdini (the most famous magician of all time) wrote a book called “The Right Way to Do Wrong.” In the preface he says this:

The object of this book is twofold: First, to safeguard the public against the practices of the criminal classes by exposing their various tricks and explaining the adroit methods by which they seek to defraud. “Knowledge is power” is an old saying. I might paraphrase it in this case by saying knowledge is safety. I wish to put the public on its guard, so that honest folks may be able to detect and protect themselves from the dishonest, who labor under the false impression that it is easier to live dishonestly than to thrive by honest means.

The part that really grabs my attention is “Knowledge is safety.”

The psychological techniques & tools I cover in my consulting, coaching, & personal work are exactly the same used by big corporations, advertising, and the unscrupulous.

Just like any tool, it can be used for good or evil, and it’s up to the person using them to never use them for nefarious means.

But only through education & knowledge of the techniques can one protect themselves from it. We’re influenced and manipulated every day by those who would strive to relieve you of the burden of your hard-won money.


I’ll wrap up my thoughts with the words of Houdini:

The work of collecting and arranging this material and writing the different chapters has occupied many a leisure hour. My only wish is that “The Right Way to Do Wrong” may amuse and entertain my readers and place the unwary on their guard. If my humble efforts in collecting and writing these facts shall accomplish this purpose, I shall be amply repaid, and feel that my labor has not been in vain. ~Harry Houdini, Handcuff King and Jail Breaker


“The Right Way To Do Wrong” is now available as a PDF + Audiobook bundle! Read & listen to it wherever you go.

Posted by Jonathan Pritchard

For the past 20 years Jonathan has been a professional mentalist. He's toured the world, entertained the troops stationed overseas, & amazed audiences on TV. He realized the same psychological techniques he uses on stage are exactly the same he uses in his own business to create an incredible life. Companies & clients hire his coaching services to get a mind reader's thoughts on problem solving, networking, relationship building, and any other dynamic where people are involved. When not on the road, he gets his mail in Chicago, and you can find him practicing kung fu every morning.