Just now I was looking out the window letting my mind wander as I do quite often, and a weird thought popped into my head.

Put the right words in the right order and you can get someone to give you money, fall in love, or even start a war.

That’s magic.

Persuasive writing is one of the most powerful skills you could ever hope to work on. And why writing instead of speaking? When you speak, you might in front of a room full of 2,000 people but you’re only going to connect with them in that moment. If you write the same words, you now can reach anyone from then until the end of time.

There are authors who died centuries ago, but whose thoughts remain just as relevant today as when they were first written. (I’m looking at you Marcus Aurelius. . .)

If you want to get better at writing words that create action (specifically someone taking dollars out of their wallet and handing them to you), then check out the Boron Letters. It’s a series of lessons framed as letters from a father writing to his son from prison.

The website is atrocious, but don’t let that keep you from digging in. There’s gold in there.

Go find it!

Published by Jonathan Pritchard

For the past 20 years Jonathan has been a professional mentalist. He's toured the world, entertained the troops stationed overseas, & amazed audiences on TV. He realized the same psychological techniques he uses on stage are exactly the same he uses in his own business to create an incredible life. Companies & clients hire his coaching services to get a mind reader's thoughts on problem solving, networking, relationship building, and any other dynamic where people are involved. When not on the road, he gets his mail in Chicago, and you can find him practicing kung fu every morning.